Olofinjana Ademola, popularly known as Olofin Sniper in the entertainment enclave is a top notch Nigerian entertainment entrepreneur cum promoter who celebrates the finest talents and outstanding individuals in the Nigerian entertainment industry, bringing the very best artistes from Nigeria to the nightlife experiences to Africans based in Dubai, Kenya, Europe and other African countries.
In a recent interview he explains what it takes to organise a musical tour, identifying money as the biggest factors while also revealing what it takes to be a show promoter.
“Apart from money, organising a musical tour entails a lot. For a meaningful and colorful event you need a good sum of money that will stand as capital to provide the necessary things needed at the event, like artists, good and quality sounds, drinks, food and a good location,” he stated.
Olofin Sniper has not only established himself as a show promoter and record label owner of note, he also organises foreign tours for artists as part of his package, working mostly with many known and upcoming artistes.
“My first musical tour experience was very cool and it was an upcoming artist named Harteez. After taking him to Dubai for a musical tour I had a record label deal with him. My life as a show promoter has been amazing and of course rewarding. Any venture that does not benefit you financially is a loss but this journey has been good although not without some ups and downs. Generally, life has been good and I can’t complain,” he stated.
Deciding the ideal venue, checking out the scene, and getting some nightlife experience are some of the things a show promoter must be conversant with.
He sums up his experience thus: “It has been a great experience so far, meeting different types of people with different personalities. All in all, it has been awesome and in regards to the future on the international scene, Nigerian artistes in the Afrobeats genre are here to stay as the future for the music is promising on the international market .”
Olofin Sniper has been in the entertainment business since 2015 when he was in school but went professional as a business in 2018 when he decided to formalize his passion by registering his company with the Corporate Affairs Commission. Sniper Entertainment was the result and it has since entrenched itself as force majeure in the entertainment space.
Since he started his profile has grown taking artists to UAE, Kenya, Europe and other African countries, selling the Nigerian music brands.
He has taken the likes of Mohbad, DJ 4kerty, Dotman, Barry Jhay to Dubai on different occasions and shows to Dubai.
He has also engaged in musical tours with the likes of Ayanfe Viral, the first artist he signed under his Sniper Entertainment. Recently, he hosted a tour to Russia tagged “Sniper and Friends” during Euro 2020. He recently also hosted a Fuji show with Taye Currency.
He currently has two clubs; Enish African Restaurant Lounge & Bar and The Club Lounge he promotes weekly on Wednesdays and Sundays respectively.
