Unilever restates decision not to target kids in commercial

In line with its to refrain from advertising its food and beverage products to kids under the age of 12, Unilever has restated its not to target kids in its commercials.

In a statement, Unilever noted that the move was in response to estimates from the World Health Organisation (WHO) which estimated that 124 million children between the ages of 5 and 19 suffered from obesity world wide, while 213 million were overweight.

For the past year, the global FMCG-giant has been on a mission for the past year to ensure the content and placement of its adverts meet conditions set under a ‘Responsibility Framework’ established with now-departed chief marketing officer Keith Weed.

Last year, chief executive Alan Jope said Unilever business would “dispose” of any brands that lack purposeful messaging.

Expectedly, the most recent move, which comes under the leadership of new brand boss Conny Braams, will see Unilever stop advertising its food and beverages to children under the age of 12 on traditional and social media.

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