By Adeola Tukuru
Chairman of the Advertising Practitioners Association Abuja Chapter (APAAC), Agbi Sam-Ojie, has noted that to utilise the potentials of outdoor advertising, the Federal Capital Territory Administration (FCTA) needed to improve on its methodology on how to harness its potentials.
Ojie, in a chat with Blueprint on Tuesday, in commemoration of its 2017 Abuja Advertising Exhibition, further said advertising “is a big spending industry, but successive governments have not been able to utilise its potentials.”
He also said the FCTA shouldn’t limit advertising to only urban centres, adding that they should also expand it to other area councils.
“There are products that are particular to the people who live in that environment and there is not a place where advertising products are not consumed,” he said.
The chairman also advised the FCTA on the need to register other practitioners and support the association, “so that they can harness their products.”
He commended the FCTA for leading the train to ensure that people were certified and allow only certified professionals do their jobs effectively.
On the line-up events for the exhibition, he said the event started with a Health Walk, saying that the purpose of this was to bring into focus the role of health event in creativity.
According to him, there is no way one can be creative when you are not healthy as “creativity has to do with fitness.”
He further said the association held a Thanksgiving Service in church on Sunday for keeping the association together and to have succeeded in the last seven years
“We are also having an exhibition week, a career talk and also a lecturer, award and dinner. This is a first of its kind and we have a specialised expo for a particular sector that practises this profession,” he said.
