Lagos, private firm partner on trade fair, targets N5bn sales

The Lagos state government has decided to partner a private organisation, Naija Brand Chick, NBC, on trade fair which is projected to raise sales to the tune of N5 billion.

The event slated for 14th – 16th of June 2024 will include lifestyle and Home, Fashion and Personal Care, Services and Innovation, Arts and Craft, Adventure and Recreation, Travel and Hospitality, and Cultural and Recreational Attractions. 

The special adviser to Babajide Sanwo-olu  on Tourism, Arts, and Culture, Idris Aregbe ,  stated this during a press briefing at Alausa, Ikeja, Thursday.

He noted that the historic event will mark the beginning of a new era in hospitality and trade fair, adding that the sales will “speak volumes about our commitment to driving economic growth and prosperity.

“I stand before you today with great pride and excitement as we announce a landmark collaboration that marks a significant departure from traditional governance approaches. It is my honour to unveil our value-driven partnership with Naija Brand Chick (NBC).

“This alliance is not just about cooperation, it is about amplification. It is about taking the Lagos Tourism NBC Trade Fair to unprecedented heights, where it serves as a pivotal catalyst for our entrepreneurial community.”