Sandra Aburime, CEO, Lucious Virgin Hair talks women’s beauty and hair care

One of Nigeria’s leading hair care gurus and merchants who has been in the business for almost a decade,Sandra Aburime, the Founder and Chief Executive Officer of Lucious Virgin Hair company, takes us to school on the beauty of a woman and her hair.

According to her in a recent interview, “Every woman’s hair must be kept clean and well-made regardless of the style or choice. Human hair gives a very natural and real look. No matter how nicely dressed a woman is, If her hair is not tidy then she isn’t ready to show up. I would say hair contributes 70% to a woman’s beauty.”

On beauty of a woman and her hair, she said, “ I think beauty is relative, it comes from within, beauty means elegance and class and I believe everyone is beautiful in their own right, that’s why we tell people to patronize Luscious Virgin Hair so we can bring out their inner beauty.  I believe hair can maximize a lady’s beauty in the sense that hair is likely the first thing anyone would notice about an individual. Therefore having good hair is very important as it helps in enhancing the confidence of a woman, making her look gorgeous.”

“Every woman has their own choice of hair style, it’s their identity, their way of expression, depending on what they feel comfortable in. Every woman’s hair must be well kept regardless of the style. So, I really don’t think a choice of hair can determine if one is ugly or not,” she added.

On Lucious Virgin Hair : Over the years we have grown exponentially not only in staff strength but also in size. We have branches in states across the country and we have also recorded a great turnover rate. My dream is to have branches all over the world and to create more employment opportunities. I would also love to create a platform for young and new entrepreneurs to thrive in, create a free skill acquisition scheme to empower youths who would love to go into hair business and styling.

Sandra Aburime founded Lucious Virgin Hair in 2012. Her journey into entrepreneurship began far back in her university days.

She said it all started as fun because she enjoyed shopping then realized she could actually sell and make extra money for herself and that was it, the rest was history as they say. After graduation she had made a lot of money and was already a millionaire.

Sandra Aburime hails from Ewu Local Government in Edo State, Nigeria. She attended Federal Government Girls College (FGGC), in Benin City, Edo State. She first got a diploma in Computer Engineering from the University of Benin and then a Bachelor’s degree in accounting from the same university.

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