The Provost, Nigerian Institute of Journalism, Lagos, Mr Gbemiga Ogunleye, has called on the Nigerian media to partner Facebook and Google in order to remain in business.
Ogunleye in a paper he presented Thursday at the ongoing 15th All Nigeria Editors’ Conference (ANEC) holding in Sokoto state said the partnership would enhance their Search Engine Optimisation (SEO).
The NIJ’s provost whose paper was entitled: “Journalism Education and Shrinking Opportunities’’, also called on the media to embrace digital.
He said: “To remain in business, the media should effectively board the digital train. The newspapers, for example, should begin to do this by stop treating their online editions as poor cousins of the print edition.
“In the interim, they should start adopting a policy of digital first by appointing a senior editor, who is digital savvy as its online editor.
“In the long run, there will be a radical restructuring of the newsroom to respond effectively to current realities.
“Since it is obvious that print run and advertisements are no longer paying the bills, newspapers are advised to FastTrack their boarding the digital train.
“Therefore, the media should also add value to their online diet and advertise their products on Google.
“Also, the media should consider forming partnerships with Facebook and Google so as to enhance its Search Engine Optimisation (SEO).’’
He urged the media to also partner with telephone companies to boost their visibility on the social media.
