A multi-dimensional road show comprising power bikers, activation rigs and mobile advertising vans, was spotted across cities in Lagos state Wednesday with flashes of an appealing slogan: “A Greater Lagos Rising”.
The overall activities formally flagged off the re-election campaign of Governor Babajide Sanwo-Olu.
In riverine communities, hundreds of residents rolled out branded canoes in a special sea show, traversing the Lagos waterways to kick off the All Progressives Congress (APC) governorship electioneering.
The events culminated into a press briefing held in Ikeja, where Governor Sanwo-Olu and director general of the APC Governorship Campaign Council, Senator Ganiyu Solomon, unveiled the campaign assets, including theme, colour and font branding.
Represented by Commissioner for Information and Strategy, Gbenga Omotoso, the governor declared: “I am running on records; get ready for more.”
Sanwo-Olu said the theme of his second term campaign reinforced continuity of his achievements in first term. He said the idea of “Greater Lagos Rising” captured the passion and resilience of young creative citizens toiling to change the story of the state in music, movies, fashion, sports, manufacturing and technological innovations.
The governor said renewal of his mandate would further strengthen his administration’s resolve to scale up efficiency of his development blueprint, known as THEMES Agenda, and unlock more socio-economic opportunities for hardworking residents.
He said: “Our campaign assets capture the audacity and spirit of Lagos in the rising of the city. The campaign assets are not some forms of self-adulation but fitting credit to the contributions of hardworking Lagosians, especially the youth, to the height Lagos has attained today. This campaign is not about me and my team alone.”
