Every business entity has its core values encapsulated in its mission and vision statements. But statements are not what drives a company but sheer determination translated into real action. This is a fact well in tune with Auxell Musical Equipment company, a company selling all kinds of musical equipment like DJ equipment, studio gadgets, club sound management and many more.
No passion is ever fuelled by inaction. At Auxell Musical Equipment it is a fact not lost on the Founder and Chief Executive Officer of the company, Chukwudebelu Elochukwu Samuel. He started the business by importing musical equipment. And today Auxell Musical Equipment company is rated the largest musical equipment store in Nigeria.
“Starting a musical equipment business is almost the same as starting any business, however, judging from our success story at Auxell Musical Equipment, it is worthy to note that in order to stand out and offer the best you need to have acquired a lot of experience in music, sound engineering and acoustics. This knowledge is what has sustained Auxell Musical Equipment over the years , we are always acquiring more knowledge and keeping up with the changing times and innovative technologies in the industries,” the CEO reminisces about the beginning.
“In a nutshell, Auxell Musical Equipment has been a product of constant growth, we have transited from an unknown stage, the age when no one knew of us to a household name in the entertainment industry due to constant work and zeal to serve better,” he added.
Explaining the ethos that stand them out in relation to the best practices obtainable across the world, Chukwudebelu submitted as thus, “ One major difference I would say is that music equipment businesses in developed countries are more customer-centric than music equipment businesses in Nigeria.”
“This is why at Auxell Musicals Equipment, we adopt the best practices to ensure the total satisfaction of all our clients. We keep the customer’s perspective in mind at all times, making it possible to develop innovative marketing methods that respond to changes in the purchasing behavior of customers, and thereby earning their trust. We also develop products that respond to polarization in the market as well as provide unique products and services in order to establish the overwhelming superiority in the sales power of the products needed to come out on top of specialized manufacturers in various fields,” he added.
Auxell Musical Equipment which runs under the brand name of Auxell Professional Sound System was founded by Chukwudebelu Elochukwu Samuel in 2015. The brand has become a top player in the industry, delivering solutions to musical needs of studio owners and musical artists.
According to the CEO, their fortunes changed entirely with the advent of social media. Although their Lekki showroom is a state-of-the-art beauty, the bulk of their sales are done through their online presence, through their Instagram page @auxellmusical.
The Auxell Musical Equipment company is situated in the Lekki area of Lagos, Nigeria.
