The African Tourism Board (ATB) has stated the need for proactive individuals to drive the tourism agenda in Africa.
It said this became imperative considering the importance of tourism to the country’s economic growth.
This is even as the tourism body in Africa unveils its Ambassador in Nigeria in the persons of Ambassador Chioma Anyiwo.
The executive chairman, ATB, Cuthbert Ncube, made the call at an inaugural dinner held in honour of its newly appointed Nigerian representative, Ambassador Anyiwo in Abuja weekend.
He said the sector needs proactive individuals to drive the tourism agenda to accelerate and achieve the board’s objectives hinged on the UN goals and African Union Agenda 2063: The Africa we Want.”
While lauding the new appointee, he said the board’s target is to rebrand and market Africa’s 55 destinations to the global tourists, thereby increasing their arrivals within the continent in order to contribute to the GDP of member countries.
