West Africa Seasoning Company limited (WASCO), the manufacturer of leading monosodium glutamate Seasoning, popularly known as Aji-no-moto, has unveiled a renowned Kannywood actress and fashion entrepreneur, Maryam Adamu Booth, as its brand ambassador for the northern market.
Speaking at the ceremony which had attracted representatives from the manufacturing, retail and regulatory sectors in Kano Thursday, Booth expressed determination to support and work with the WASCO team to expose Aji-no-moto as the leading MSG brand in the northern market.
She said “even though the brand has had to cope with encroachment into its market share by competitors, especially masked distributors of unwholesome illegal MSG wraps from China, Aji-no-moto has remained consistent in delivering quality seasoning for wholesome culinary delights for families over the years.”
“I am aware that I have vital role to play in educating, engaging and empowering the consumers on why Aji-no-moto should be their number one seasoning, as it is also my only choice for making healthy, delicious tasty meals and also creating happy memories for the family when used in cooking compared to competing brand or Chinese illegal new wrap,” she said.
Earlier, in his address, the managing director, Mr. junichi Niki, reiterated the company’s commitment to the Nigerian economy in “continuing to satisfy the needs of the market through the provision of unique and quality products and investing consistently in research and the development” of its workforce.
