OjirehPrime, the pioneering mobile banking platform rooted in an Afro-centric ethos, has journeyed from its inception as an ecommerce venture in 2016 to its current status as a fintech forerunner.
This evolution culminated in the groundbreaking launch of the OjirehPrime mobile app in 2022. Guided by the visionary leadership of Edoka Idoko, OjirehPrime has set its sights on redefining banking for the millennial and Gen Z populace of Africa.
At its core, OjirehPrime is designed to cater to the distinctive financial requirements of young Africans, offering a comprehensive suite of products and services meticulously curated to align with their daily lives.
Notable offerings include a seamless interbank transfer mechanism, innovative high-yield savings accounts, and a streamlined bill payment process. A hallmark of OjirehPrime is its unwavering commitment to delivering an unrivaled banking experience, underscored by top-tier customer service and a steadfast adherence to fee-free banking.
Addressing a recent press gathering, Founder and CEO Edoka Idoko underscored the journey’s trajectory of growth and innovation. With over a million downloads across the Google, Apple, and Palm Stores, OjirehPrime has indisputably struck
chord within its target audience – the vibrant young Africans, encompassing both millennials and Gen Z’s.
Reflecting on the lessons learned during this transformative journey, Edoka Idoko remarked, “Our evolution has taught us that technology in isolation falls short.
The true crux of competitive advantage lies in the meticulous cultivation of user experience. We remain dedicated to ensuring each interaction is characterized by seamlessness and user satisfaction.”
The genesis of OjirehPrime can be traced to a profound aspiration – to elevate Africa. This commitment resonates through their unwavering drive to become a global banking leader tailored to the needs of young Africans.
In a remarkable feat, OjirehPrime secured substantial recognition, securing $1,240,000 in funding last year, with the esteemed leadership of Mr. Adedotun Sulaiman, former Interswitch board chairman.
Behind the scenes, a cohesive team of 70 professionals operates across diverse work models, furthering OjirehPrime’s pursuit of excellence, technological innovation, and empowering customer relationships. Bolstered by strategic support from the UK government and headquartered in the UK, OjirehPrime fortifies its position as Africa’s eminent global bank for the burgeoning Gen Z demographic.
As OjirehPrime charts a course to redefine banking paradigms, Edoka Idoko and the team remain resolute in their mission – to shape the trajectory of banking for young Africans, transcending mere service to deliver a transformative experience.
