The 8th Edition of the Big Brother Naija Television Reality Show is to premiere July 23 as an All Star show, with housemates from the seven previous editions.
The executive head, Content & West Africa Channels, MultiChoice Nigeria, Dr. Busola Tejumola, disclosed this during a media briefing held in Lagos on Friday.
Tejumola said the premiere would air on all Africa Magic channels: Africa Magic Urban, Showcase, and Family at 7:00 p.m. WAT.
She said the overall winner of the Show would be walking away with N120 million cash prize as well as other prizes.
“The Season 8 Edition of the Big Search Brother Naija show will premiere July 23 and run till October 1, which is a 70-day show. The Show will air on Showmax as usual and after the premiere on July 23, it will continue to air on DSTV channel 198 and GoTV channel 29.
“We were able to select the housemates based on their personality profiles and some other criteria which we will like to keep off the screen.
“We have done seven seasons and for the 8th edition we feel it is the best time to bring everyone who has been on the Show back for an opportunity to win N120 million,” she said.
According to Tejumola, the Lead Sponsor for the Season 8 Edition would be Moniepoint.
Earlier, the chief executive officer, MultiChoice Nigeria, John Ugbe, said it had been a busy year for the organisation, but promised a bigger show for the 8th Edition of BBNaija.
“Through the BBNaija show, we have seen worldwide trend change completely and with the 8th Edition, we will have everyone engaged throughout the season,” he said.
Also speaking, the marketing manager with search Pepsi, Segun Ogunleye, said, “We are excited to be here, I say thank you to Multichoice and DStv for constantly believing in us as we co-create the show.
“We were able to market our new product “Supa Komando” through this platform last year; we have grown from an unknown energy brand to be known. As the show continues to empower the youth, we are also committed to the same course,” he said (NAN)
