Minister of information and national orientation Mohammed Idris Malagi has called Association of Advertising Agencies of Nigeria (AAAN) to key into the Renewed Hope Agenda of President Bola Ahmed Tinubu by supporting the government’s commitment to value reorientation of citizens.
“As the Honourable Minister of Information and National Orientation, I recognize the critical importance of effective communication and the role that advertising agencies play in disseminating information, promoting national unity, and driving positive social change, “he said.
Malagi who was represented by Director Public Communication and National Orientation of the ministry Sunday Baba, made the appeal Friday in his remarks at the 50th anniversary conference of AAAN in Abuja.
According to him, the present administration is forthright in its determination to set the nation on a path of growth.
He said: “As you all know, the recent election of President Ahmed Bola Tinubu to the most exalted office in our land has presented us with a set of opportunities to set this nation on a higher pedestal.
“We therefore need the support of all veritable change agents in the formal, informal and the private sector to move our great nation in the direction of sustainable growth in all frontiers of our economy. While positive changes could present some challenges, we are encouraged by the knowledge that the outcome will be of immense benefit to the teeming populace.
“In this direction, we are soliciting for the cooperation of the AAAN in keying into the Renewed Hope Agenda of this Administration and support Government commitment to the value reorientation of citizens.”
Malagi commended the association for consistently demonstrating commitment to excellence, professionalism, and ethical standards in the field of advertising.
“I commend your unwavering commitment to promoting ethical advertising practices and contributing to the growth and development of our Nation
“Your dedication has not only propelled the industry forward but has also inspired countless individuals and organizations to strive for greatness,” he said.
Earlier in his remarks, President of AAAN Steve Babaeko said despite the economic challenges and technological disruption facing the industry, the future of the industry remains bright.
He said: “Our industry has confronted the dual challenges of macroeconomic headwinds and technological disruption, which have impacted not only our clients’ bottom lines but our own as well.
“However, even in the midst of these turbulent times, I firmly believe that the future of our industry holds promise. By standing united as members of the same family, we can navigate these challenges and emerge stronger.