Nigeria’s leading stout brand, Legend Extra Stout, has extended its market penetration with the launch of its new 45cl bottle. The new product size wa unveiled at a special celebration ceremony at Radisson Blu, Ikeja, Lagos recently.
The event which was tagged the “Power Of 45” had hundreds of guests and coconsumersn attendance, as hordes of Nigerians got the chance to have a first look at the new product offering from Legend Extra Stout.
Speaking after the event, the Portfolio Manager, National Premium Lager, NB Plc, Sarah Agha expressed her delight at the consumers’ positive reaction to this new product offering.
According to her, the rich history of Legend Extra Stout is one that is replet with innovation because the brand continuously focuses on optimum consumer satisfaction.
Now, we are introducing an all-new size, a 45cl sleek master which encapsulates our new brand narrative. Our message to our consumers is – go out and pick your size!
It doesn’t matter if you are a 33cl, 60cl or 45cl guy, as long as you are true to yourself, you are a Legend.”
According to Sarah Agha, this new bottle affirms the unique positioning of Legend Extra Stout as the unique bitter tasting stout of choice for the sociable, modern, ambitious and courageous Nigerian who is yearning to enjoy the finer things in life.
The launch event was full of exciting moments as hundreds of consumers were treated to breathtaking performances by some of Nigeria’s A-list performers including Timaya and Chike.
This product launch adds to Legend’s long list of exciting brand initiatives in 2019.
Earlier in the year, Legend Extra Stout set out to redefine itself, and broaden its appeal to Nigerians. What followed were a set of audio-visual commercials emphasizing Legend’s new brand narrative of “Be Yourself”.
