Have you ever walked confidently into a room and commanded some level of respect?
There’s a popular saying, ‘Dress how you want to be addressed’. It may also interest you to know that this saying cuts across the confines of your workplace and social gatherings. This is the point where you and your brand identity speak louder than your words.
So, you walk into a space and people can identify you just by the way you look. Now, that’s a plus to your brand. And speaking about branding, you are your brand. The way you are perceived in the hearts and minds of people is your brand identity.
As a fashion brand known for its outstanding designs, Izzi Wears constantly draws inspiration from diverse cultural influences, personal branding, authenticity, self-appreciation, and self-discovery.
As a contemporary designer and one who is dexterous in blending African aesthetics and modern silhouettes, Izzi believes that fashion helps people communicate their identities, values and interests. It is a personal journey that is capable of creating not just personal but meaningful experiences about how people see themselves and want the world to see them.
Fashion, for Izzy, transcends just items of clothing; it is a tool for self-expression and worth. “Your clothes are the first thing that people see and not your personality,” Izzi said during an interview.
In today’s business world, there’s been a noticeable shift from the regular stiff and formal shirts, trousers/pants and jackets that men wore to work. As the corporate workplace tends to embrace some level of relaxation and flexibility, business professionals can now wear outfits that best suit their styles, tastes, and even mood — all thanks to fashion brands like Izzy Wears.
Because Izzi understands this flexibility — the flexibility that comes with wearing what works for you – he decided to take it a few steps further by incorporating African prints and patterns into contemporary designs to create something more outstanding for the promotion of brand identity and inclusivity.
What Izzi fashion looks, feels and tastes like
Izzi believes that fashion should be accessible and inclusive for everyone, regardless of their gender, size, background, ethnicity or shape.
Izzi’s cultural infusion is like a symphony of unseen musical patterns, cut and woven into African fabrics, giving a pleasant sensation to the wearer. To achieve this, Izzi blends ethereal colours and patterns with a touch of contemporary framework to create a sustainable and timeless world of self-discovery.
In the vast manifolds of African fashion, colours are not just shades that produce sensations that appeal to the eyes. Colours in African fashion are embodiments of significance, emotions and cultural values. Three colours stand out for Izzi’s cultural narrative — and they are red, yellow and green.
Izzy is particular about these colours because of their symbolism and significance to his brand identity.
While red connotes power, vigour and life, yellow is a symbol of friendliness, warmth and hope. Green, on the other hand, symbolises abundance, fertility and growth. Additionally, because patterns are like expressions of African roots and history, Izzi ensures that he finds a balance between people’s personal experiences and their cultural identities.
Finally,
The impact of Izzi’s creation in today’s fashion ignites a sense of belonging to many — inclusivity that allows everyone to exude confidence in their skin as well as self-expression in their various spaces.
One last thing in Izzi’s voice…
“The way you look communicates more than your words. Your choice of clothes gives a quick sneak into your status and personality, and if you have to show up, show up very well.”
