Ahmed Omotunde Abiola simply known as Abiola Ahmed is known as one of the best skincare specialists in Nigeria. In a journey of three years dotted with hard work, resilience and pure passion the Ondo State-born woman has transformed the company which she started in her bedroom into a world class brand, leading the way in the beauty industry.
In a recent interview she recounted how the journey started, “I started Hush’D Makeover from my room, to a single office apartment, and to my own head office in Opebi, Ikeja and a factory complex in Lagos. The road has been tedious but rewarding. I have continued to learn and grow while facing major challenges in the last three years. When we started, we had challenges delivering products to our customers across Lagos relying on logistics companies. So, we had no choice but to build our own to cater for the needs of customers. To improve Hush’D product results for customers, I had to establish our own Spa to provide the necessary service for our customers. I have continued to adapt my business to the operating environment and continue to pray for favorable opportunities for my company.”
The competition in the beauty industry is getting intense by the day as more and more investors are looking to catch in but Abiola Ahmed of Hush’D Makeover says she has remained afloat and flying by evolving new ways in production of her products and service delivery.
“My company provides quality products for all skin types and maintains an impeccable customer service. We treat our customers well and think of them in every step of the way. I am an experienced entrepreneur skilled in leadership and management, with an affinity for beauty and style. I launched Hush’D Makeover Limited, Nigeria’s Leading skincare and cosmetology company with varieties of cutting edge and effective beauty products, based on my vast experience in the skincare and beauty industry. My primary goal for Hush’D Makeover Limited is to make men and women alike feel beautiful and comfortable in their own skin. What has followed is a string of amazing products, which has given our customers a feeling of proud confidence in their skin,” she said.
But nothing grows without some challenges on the way and the Chief Executive Officer of Hush’D Makeover reeled out the challenges inherent in her line of business.
“Major challenges faced especially at the beginning were acceptance, competition, logistics and government policy etc. There is also the challenge of an unfavorable macroeconomic and operating environment. I import most of my materials from different parts of the world, hence I am always severely affected by the continuous fluctuation in exchange rate, inefficient clearing processes etc. However, I have continued to manage these challenges effectively.
Abiola Ahmed holds a degree in Office Technology and Management from the Federal Polytechnic, Auchi and a Masters in Business Administration (MBA) from London Metropolitan School of Business and Management.
Abiola Ahmed was born April 24, 1986. She is from Ayede local government area of Ondo State, Nigeria.
