LG Electronics has unveiled the multi award-winning Nollywood actress, Rita Dominic as brand ambassador in Nigeria for all home appliances products, due to her inspiring adventures and expeditions in the Nollywood industry.
Rita Dominic is best known for her roles in the ground-breaking films “76”, “The Meeting” and “Shattered’’ for which she won several prestigious Awards. She is the only actress to have won the AMVCAs Best Actress award in both the Drama and Comedy categories. She is also the only West African actress to have won Kenya’s Kalasha
Awards. Undisputedly one of Africa’s biggest movie stars, CNN describes her as a ‘Silver
screen icon’, “embodying a range of colourful characters”.
“LG HOME APPLIANCE products such as InstaView Refrigerator, Vivace WM, Gas cooker and Neo Chef Microwave appeal to me because they are products that augment smart living.
“The brands state-of-the-art living solutions seamlessly combine the newest technologies and superior design to achieve the ultimate in performance, not willing to settle for second-best particularly at a time like this when majority of the people all over the world work from home,” said Rita.
Speaking at the sign-on event at the Lekki Brand Shop, Managing Director, LG West Africa, Mr. Dong Youn Kim, said Rita Dominic’s choice emerge from her popularity as viewer’s choice, her poise and brand identity. “We are very optimistic that Rita Dominic will represent our brand well because of her antecedent within her choice of career. She
has lived an enviable exemplary lifestyle that makes her standout amongst the pack. She represents our brand value in terms of sophistication, flexibility, style and innovation.”
In the same vein, Managing Director, Fouani Nigeria Limited, Mr. Mohamed Fouani, said LG has continued to establish a strong foothold in the electronics market with impressive sales and their choice of who represents the brand across board has been in no doubt the best within the space. We are very positive that Rita will do justice to all brands to be
represented because of her proven track record in the Nollywood industry and beyond.
Managing Director, Fouani Nigeria Limited, Mr. Mohamed Fouani, LG Home Appliances’ Brand Ambassador; Nollywood
Actress, Ms Rita Dominic and Managing Director, LG Electronics West Africa Operations, Mr. Dong Youn Kim at the official brand ambassadorship signing ceremony held in Victoria Island, Lagos, Nigeria.
