Zangah Africa is set to launch its innovative digital platform to mordernise how the world experiences Nigerian culture and tourism.
The platform, Zangah.com, fuses environmental sustainability, cultural and natural history tourism, and immersive technology to unlock economic growth through Nigeria’s rich, under-explored heritage.
Speaking in an interview on the anticipated launch, executive director of Zangah Africa, Adedayo Ogunleye, expressed deep confidence in the untapped potential of Nigeria’s multi-billion-dollar tourism sector.
“Nigeria has always had the cultural depth, environmental beauty, and historical wealth that rival the greatest destinations in the world. Available data shows that our culture and tourism sector is estimated to be worth US$3.77billion in untapped potential, and the market has the potential to grow annually at a rate of 10.60% to about US$5.64 billion by 2029.
“The potential is there, but what we’ve lacked is the infrastructure, visibility, and digital access to turn that into scalable, economic value and Zangah is here to change that.”
He stated that Zangah.com promises to transform how both local and global audiences engage with Nigeria’s stories from ancient kingdoms and sacred groves to natural wonders and cultural festivals, using digital storytelling, virtual exploration tools, and strategic content partnerships.
He added that the platform is more than just a tourism directory, it is an economic empowerment engine designed to create jobs, empower creators, and reawaken national pride.
“Our goal is not just tourism, but transformation. We’re creating a pipeline where tradition meets innovation, enabling communities, artisans, historians, and tour operators to showcase their knowledge and experiences on a global stage while driving sustainable development.”