In a move to bolster international broadcasting and enhance its content quality, the Voice of Nigeria (VON) has renewed its partnership with the Tanzania Broadcasting Corporation (TBC).
The collaboration was sealed by a Memorandum of Understanding (MOU) signed by the Director General of VON Mallam Jibrin Baba Ndace and Director General of TBC Dr. Ayub Rioba Chacha.
Addressing a press conference in Abuja on Tuesday, Ndace said the MoU marks a significant step towards improving Swahili broadcasts and fostering bilateral cooperation.
He disclosed that the signing ceremony took place during his recent visit to Tanzania where he toured their broadcasting facilities.
According to him, the MoU underscores commitment to mutual growth and technological advancement by the two broadcast giants.
Speaking on the key elements of the partnership, Ndace said it includes exchange
Program, content sharing, technological collaboration and cultural exchange initiatives.
He said: “A cornerstone of this partnership is a staff exchange program. Currently, a TBC staff member is stationed at VON headquarters, actively broadcasting in Swahili and training VON reporters. This initiative aims to enhance the reporting skills and language proficiency of VON’s Swahili reporters, thereby improving the quality of Swahili programming.
” VON and TBC will engage in content sharing to enrich their programming with high-quality, diverse content. This collaborative effort is expected to provide audiences in both Nigeria and Tanzania with more engaging and informative broadcasts.
“The two organizations will work together to enhance their broadcasting infrastructure, sharing technological innovations and best practices to improve overall capabilities.
“The partnership includes cultural exchange programs designed to promote mutual understanding and appreciation of each nation’s cultural heritage. Special broadcasts highlighting
Tanzanian and Nigerian cultures will celebrate the diversity and unity of African societies.”
Speaking further, Ndace said the partnership is expected to significantly improve the quality and reach of Swahili-language programs that would benefit audiences across Africa.
“Staff members from both VON and TBC will gain valuable knowledge and skills through the exchange program, fostering professional growth.”