Al-Mustapha Adam Muhammad is one of the veterans in the Kannywood film industry, with over 20 years of experience. He began his career as a novelist, then transitioned to screenwriting, and later ventured into radio drama. In this exclusive interview with IBRAHIM HAMISU in Kano, he shares his journey and experiences in the industry.
Background/beginning
My name is Al-Mustapha Adam Muhammad, a novelist and screenwriter, popularly known for writing romance novels. I’m also a filmmaker, producer, and director in the Kannywood film industry.
I was born in Indabawa, Kano state, in 1980. I started my Islamic education at the age of four. In 1987, I enrolled in Central Primary School Garko. Later, I attended Government Arabic Teachers College Gwale from 1993 to 1996. In 1997, I proceeded to Government Technical College Kano, where I obtained a National Diploma (ND) and Higher National Diploma (HND) in Electrical Electronic Engineering Technology.
How did you venture into Kannywood?
It all started with my passion for storytelling and writing. In 1998, I developed an interest in joining the Kannywood film industry, but I couldn’t focus on it due to my studies.
What aspect of filmmaking are you most skilled at?
I’m more inclined to writing, as I started as a novelist.
What was your first film as a director?
My first film as a director was a short film titled Laifina ne. Later, I co-directed a web series titled Sharrin Zuciya with Kamalu Mijinyawa.
What role does a director play in filmmaking?
A director is the backbone of filmmaking. He interprets the story from the script to the screen with the help of his team. His role starts from the development of the story idea to post-production.
How many films have you directed so far?
I’ve directed five films.
How many screenplays have you written?
I’ve written many, including Sarkin Ko Bawa; Zahra; Rumfar Mai Shayi (web series); Koma (series); Yar Jagora and Sharrin Zuciya (web series).
How many radio dramas have you written?
I’ve written several radio dramas, including Suma; Dan Dama; Shugabanci (a three-year project sponsored by Mac Author Foundation); Hasken Rayuwa (sponsored by Save the Children); Kulawa (sponsored by Equal Access), and Katsina Sabuwa (sponsored by the Katsina state government).
Between screenwriting and directing, which one do you find more challenging?
As someone who does both, I find directing more challenging. Before becoming a director, one is expected to be knowledgeable about all aspects of filmmaking. The success or failure of a film rests on the director’s shoulders.
How would you compare the Kannywood film industry of the past 10 years with the present’s?
Despite the challenges, the industry has progressed. Many producers have emerged, and some have succeeded. The industry has also seen an influx of investors. However, one of our major challenges is understanding new marketing strategies.