The Kwara State Polytechnic, Ilorin, has emerged the champion of the 2023 University of Ilorin Mass Communication Department’s Pitch-A-Ton competition.
The Pitch-A-Ton event which took place on Wednesday at the University of Ilorin, had Kwara State Polytechnic scored a total of 217 points to beat seven other institutions that competed.
The University of Ilorin came second with a total of 194 points with Summit University, Offa in 3rd position with a score of 184 points.
Other schools that participated in the event included Thomas Adewumi University, Oko, Kwara, Lens Polytechnic, Offa, Kwara, Redeemers University, Ede, Osun state, Fountain University, Osun, Samuel Ajayi Crowther and host university of Ilorin.
The head of department, Mass Communication, University of Ilorin, Dr Kehinde Kadiri, said one of the reasons for the competition was harvest experts in the advertising industry to teach the students on how advertising is been managed in the real world.
“One thing I have realised is that there is a difference between theory and practice. What we teach our students is different and there is a huge gap between the class and what is on the field,” Kadiri said.