By David Agba Abuja Foremost ecommerce retailer, Jumia Nigeria has hit the fi veyear mark in Nigeria and is celebrating with its customers, employees and partners in the #YouMakeUsJumia campaign. From July 3rd – July 13th, 2017, Jumia is throwing a Super Birthday Sale with up to 70% discounts . In addition to the online promotion, the #YouMakeUsJumia campaign includes live street parties around Nigeria and a spotlight docu-series of the individuals who have contributed to the Jumia story over the past fi ve years.
“Th e online and offl ine response to the 5th Anniversary has been fun and celebratory,” said Head of Engagement Marketing, Jumia Nigeria, Ojuola Asuquo. “We’ve seen a surge of 4 times the regular traffi c on the website and shoppers are really excited about the free prizes, shopping vouchers and instant fl ash sales and deals.” Asuquo mentioned that at one point, the iPhone 7 (128GB) went on a fl ash sale for 229,990 naira and instantly sold out in two seconds. To share the Jumia story of ecommerce in Nigeria, the managing directors of the Jumia ecosystem – Jumia Nigeria, Jumia Travel, Jumia Classifi eds and Jumia Market – hosted journalists and vendors in a press conference at the Landmark Event Center in Lagos. Speaking at the press conference, Jumia Nigeria CEO, Juliet Anammah described how Jumia pioneered e-commerce in Nigeria and evolved into one ecosystem. She further stated that this is only the beginning of a 100years journey and restated Jumia’s commitment to the Nigerian market with a promise to bring competitive deals to customers.
“Th e success of these ventures has earned us the confi dence of our investors and customers,” Anammah said. “As pioneers, Jumia has continued to champion the e-space since inception, bringing convenience to our teeming customers in Nigeria at aff ordable prices. We will continue to provide cuttingedge services that will propel us to greater fi t in the long run.” She was joined by Kushal Dutta, MD Jumia Travel, Akua Nyame-Mensah, MD Jumia Classifi eds in Nigeria and Ghana and Adetayo Olabajo, MD Jumia Market.
Th e Jumia MDs mentioned that the achieved milestones were not without challenges. Th ey spoke about the rising cost of doing business in Nigeria, poor infrastructure and security as some of the major challenges. “Despite all of these, we have been able to rise above and establish ourselves as leaders in our respective industries,” Anammah said. Akua Nyame-Mensah, the managing director of Jumia Classifi eds, Nigeria and Ghana, further remarked that customers in the comfort zone can browse through cars and houses for sale, compare prices and when satisfi ed, contact sellers using the Jumia website or mobile app. In the same manner, she remarked on how sellers are making use of the various Jumia online platforms, which is contributing to the growth in their sales as small and medium enterprises.