The cashew processing plant of Julius Berger Nigeria Plc joined leading organisations to showcase its premium brand of processed cashew product, Mighty Kashoo at the just concluded Food and Beverages (FAB) West Africa Exhibition 2023 in Lagos.
According to a press statement issued by the media unit of the company, “being refreshingly new to the market and coming from the stable of Nigeria’s acclaimed engineering top brand, the arrival of Mighty Kashoo elicited business excitement, consumer curiosity and understandable thrills from visitors to the Julius Berger exhibition pavilion.”
The statement said, over 250 exhibitors from across the world took part in the exhibition with stakeholders underlining the potentials of the show to deepen the food industry in Nigeria and the West African sub-region.
Julius Berger Mighty Kashoo plant’s Commercial Manager, Funke Abidoye, said “visitors are excited to see our Mighty Kashoo product. Some even wondered how Julius Berger Nigeria became linked to cashew production.”
She said Mighty Kashoo’s introduction into the market via the exhibition was a great interface with the business community and the market, adding that, “…very soon, more varieties of the product will be added to the current tasty one.”
The plant’s Technical Manager, Clinton Kaiser spoke in the same vein, but added that, “…our first innovative, semi automated cashew processing factory in Epe marks the beginning of our journey to achieve the best and healthiest of processed cashew for everyone locally and internationally. With the capacity to process up to 60 tonnes of cashew per day, our factory is operating to be a significant contributor to the local cashew industry.”
Coordinator agro processing unit of Mighty Kashoo plant, Philip Hermannsdoffer said the purpose of the company partaking in the global exhibition was to formally introduce the top grade brand to the market, to get retailers and real contact with other investors.
The food and beverage sector in Nigeria is estimated to grow annually by 5.50% while revenue in the food market amounted to $191.40 billion in 2022. The largest segment in the Nigerian food and beverage market is confectionary and snacks, and was worth about $48.59 billion in 2022.