In the age of hashtags and fleeting trends, activism can sometimes feel performative, loud online but quiet in real life. For Adetoun Onajobi, social media is not the finish line. It is just the starting point. She is not here for clicks. She is here for change.
Her post on March 31, 2025 resonated deeply and sparked nationwide discussion. A woman, earning just ₦19,500 a month, was seen sweeping the streets of Ikoyi, Lagos at 5 a.m. Her young daughter was beside her, helping with the work. Every day, the woman made the journey from Iyana Oworo, while her three other children stayed at home. By law, it was child labour. In truth, it was a painful consequence of poverty, a mother doing what she could to survive in a country that rarely offers second chances.
Adetoun did not just post the story. She acted. She provided financial support to the woman and used the moment to spark a wider conversation. “This is the face of hardship,” she wrote. “Not carelessness. Not irresponsibility. Just raw survival.”
The story went viral. But Adetoun did not stop there. Through her NGO, Feed a Child Community Initiative, she continued the work offline, offering real help to those in similar situations.
The organisation feeds, educates, and restores dignity to children and families caught in economic despair.
What sets Adetoun apart is her ability to carry the weight of real-world suffering into digital spaces, and then bring that same energy back to the streets. She does not post for validation. She posts to move people, to stir hearts, and to raise the kind of awareness that leads to action.
Her advocacy is rooted in something even deeper: faith. Raised in a Christian home and spiritually mentored by Prophet T.B. Joshua, she believes that true change begins with compassion. For Adetoun, every post, every visit, and every protest is part of a divine assignment.
That same belief drives her creative work. In her stage play African Values, she speaks to young girls, urging them to embrace their heritage and inner strength. The stage becomes a new kind of battlefield, one where identity, culture, and pride are reclaimed.
Adetoun has received honours including the Woman of Distinction and Most Outstanding Humanitarian of the Year. But the feedback she treasures most comes from a mother who finally breathes easier, or a child who no longer goes to bed hungry.
In a world where social media often amplifies noise without meaning, Adetoun Onajobi brings clarity, truth, and transformation. Her fight does not end with a hashtag. It begins there and continues with every step she takes in the real world.
…Mhikhail Usman is a Business Developer
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