Pernod Ricard, the world’s second-largest wine and spirits company, reaffirmed its dedication to Nigeria’s thriving market through a recent visit by Africa and Middle East CEO, Selcuk Tumay, accompanied by Chief Financial Officer Africa, Nevzat Akkiz, and Managing Director Africa, Sola Oke.
The visit began with a business review at Pernod Ricard’s Lagos office, assessing regional performance and strategic planning. A “Meet and Greet” session recognized local employees’ talents, fostering conviviality.
An immersion into the Nigeria’s vibrant retail landscape followed with an open market visit to Oke-Arin Market, guiding discussions on adapting marketing strategies. Retail partnerships were reinforced by visits to top stores, enhancing in-store experiences. At night-time, On-trade visits showcased Pernod Ricard’s premium offerings. The Key Distributors were not left out during the visits. These visits underscored collaborative relationships for a brighter future.
Selcuk Tumay stated, “Despite Nigeria’s complexities, especially foreign exchange volatility, we are optimistic. Adapting strategies will drive growth, support local partners and deliver exceptional consumer experiences.”
