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‘Nudge’ economist Richard Thaler wins’

US economist Richard Th aler, one of the founding fathers of behavioural economics, has won this year’s Nobel Prize for Economics.
Prof Thaler, of Chicago Booth business school, co-wrote the global best seller Nudge, which looked at how people make bad or irrational choices.
Judges said he had demonstrated how “nudging” – a term he coined – may help people to exercise better self-control.
He will receive 9 million Swedish krona (£850,000) from the committee.
“I will try to spend it as irrationally as possible!” the 72 yearold economist said.
Nudging Prof Th aler’s work led to the UK setting up a “nudge unit” under former Prime Minister David Cameron.
It was launched in 2010 to fi nd innovative ways of changing public behaviour and has offi ces in the UK, New York, Singapore and Sydney.
One of the Nobel prize judges, Per Stroemberg, said Prof Th aler’s work had explored how human psychology shaped economic decisions.
“Richard Thaler’s findings have inspired many other researchers

coming in his footsteps and it has paved the way for a new fi eld in economics which we call behavioural economics,” Mr Stroemberg said.
Image copyright Paramount Image caption Prof Th aler featured in Th e Big Short, which starred Steve Carell (seated centre) and Ryan Gosling (far right) Th e panel said Prof Th aler’s insights helped people to recognise marketing tricks and avoid bad economic decisions.
In particular, his work looked at how to “nudge” people into doing more long-term planning, such as saving for a pension.
Prof Th aler also made a cameo appearance in the Hollywood fi lm, Th e Big Short, explaining the complex fi nancial instruments that led to the fi nancial crisis of 2007 and 2008.
Americans dominate It is the fi nal Nobel to be announced this year, after prizes for medicine, physics, chemistry, literature and peace were awarded last week.
Th e economics prize is the only Nobel not created by Alfred Nobel, and was instead launched in 1968, long after the philanthropist’s death.
To date the US has dominated the prize, with American economists accounting for roughly half of laureates since it started.
Between 2000 and 2013, US academics won or shared the prize every year.
Last year, UK-born Oliver Hart and Bengt Holmstrom of Finland won the award – offi cially called the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel – for their work on contract theory.

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