Nigerian launches platform to enhance African entertainment

An entrepreneur, Peter Ayeni, has announced the launch of PartyJollof Africa, a platform making new in-road to the way African cinema and television are discovered, celebrated, and shared globally.

On using technology innovation for social good, Ayeni said, the journey to founding PartyJollof Africa has been shaped by a commitment towards empowering the next generation in tech and social entrepreneurship.

He said, he has the backing of a Diploma in Computing from Informatics Education Singapore, a BBA in IT Security from SMC Switzerland, and executive education in Business & Entrepreneurship from Kellogg Business School.

Ayeni’s expertise spans the intersection of technology, business, and social impact.

As a Fellow of the DO School and a Mandela Washington Fellow, Ayeni brings a wealth of experience and a deep-rooted passion for storytelling to his latest venture.

“PartyJollof Africa arises from a pressing need within the rapidly expanding landscape of African entertainment. Despite the wealth of talent and diversity in African storytelling, audiences across the continent and the global diaspora face significant challenges in discovering, accessing, and evaluating the vast array of content available.

“The absence of a centralised, user-friendly platform that aggregates ratings, reviews, and detailed information about African movies and TV shows impedes the visibility of African creatives and limits audience engagement. Mainstream platforms often overlook or inadequately represent African content, leading to a lack of awareness and appreciation for the depth and breadth of African storytelling”, said Aweri.

He further explained that PartyJollof Africa aims to bridge this gap by providing a dedicated platform that not only showcases African content but also supports the creators behind these stories. By offering comprehensive reviews, ratings, and accessibility features, PartyJollof Africa elevates the global profile of African cinema and television, empowering creators to gain exposure and feedback while connecting with audiences who crave authentic, compelling content.

At the heart of PartyJollof Africa’s ratings are two innovative systems: Audience Flavor Score: Reflecting the collective taste of the audience, this score provides direct insight into the reception of a movie or TV show, allowing viewers to discover content based on popular consensus.