The Lagos state Governor , Mr, Babajide Sanwo-Olu has said the maiden Lagos Shopping Festival, scheduled to hold in the state from December 23 to 25 at the Mobolaji Johnson Arena on Lagos Island will help to create employment opportunities and drive commercial activities in the state.
Governor Sanwo-Olu, stated this during the unveiling of the festival symbol at the Lagos House, Ikeja, Tuesday evening explained that the inaugural Lagos Shopping Festival will drive commerce by supporting local businesses, attracting global brands, and creating direct and indirect employment opportunities through vendor participation, logistics, event and entertainment management.
The Governor said the Lagos Shopping Festival, which is being organised by Lagos State government through the Ministry of Tourism, Culture and Arts in partnership with Tolaram Africa Group, Guinness Nigeria Plc, Zenith Bank Plc, and Chain Reactions Africa, will attract local and international tourists to the state.
“I am excited that come this December, the City of Lagos will be joining the league of other global cities such as Istanbul and Dubai with their own dedicated shopping festivals. This is part of our broader strategy to continue to market Lagos as a premium destination for business and leisure.
“For us, this festival is not just about enjoyment; it is an economic tool to achieve a number of economic objectives. It will drive commerce by supporting local businesses and attracting global brands. It will also create direct and indirect employment opportunities through vendor participation, logistics, event and entertainment management.
The festival’s Director of Organisation and Logistics, Ms. Damilola Pedro, who described Governor Sanwo-Olu as the Lead Strategist and Biggest Sales Person for Lagos, said the shopping festival will promote trade and commerce during the three days of activities.
