How Mimi Whyte-Femi built Skin Therapy Beauty and Spa into world class brand

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Mimi Whyte-Femi formerly known simply as Mimi Whyte is known as one of the best skincare specialists in Nigeria and founder and Chief Executive Officer of Skin Therapy Beauty and Spa. In a journey of nine dotted with hard work, resilience and pure passion the Imo State-born entrepreneur has transformed the company which she started while in school into a world class brand, leading the way in the beauty industry.

In a recent interview she recounted how the journey started, “My business journey has been super progressive even though challenges came up along the day I was able to scale through and even grow better. Like the saying “ Experience Is The Best Teacher” so I see every challenge as a new lesson and it’s been grace to grace. Right now. we have 2 strong growing branches I.n Abuja and Lagos which is a major gain for me and for losses I will say just loss of funds in form of investments that didn’t work as planned and also all the money spent to get basic amenities that would have been geared towards making more achievements due to the lack of infrastructure facilities in our country.  

The competition in the beauty industry is getting intense by the day as more and more investors are looking to catch in but Mimi Whyte-Femi says she has remained afloat and flying by evolving new ways in production of her products and service delivery.

“One thing I tell all my clients is that our products and treatment services are not regular. They are particularly targeted to meet or solve a particular skin need or desire. They are not regular, they are unique and skin deserving, so there’s no competition whatsoever. We are the best, so we aren’t worried about competition.

But nothing grows without some challenges on the way and the Chief Executive Officer of Skin Therapy Beauty and Spa reeled out the challenges she has had to surmount to remain at the zenith of the ladder in the business.

“ The challenges will be having competent staff as with business, in particular my staff are properly trained for at least 3 months before they can attend to clients. So you can imagine having to do that over and over again and also having the basic infrastructural amenities needed and power supply; with my business I always need water and light,” she said


Mimi Whyte is an internationally licensed aesthetician and skin therapist who also consults with clients on what products or treatment services they need to achieve a healthy, glowing skin.

Skin Therapy Beauty and Spa is an Aesthetic spa that provides both skin care products and several treatment services for all skin types to help treat , even out and glow the skin.

“We have got Aesthetic Hollywood most sought after machines on ground to help tackle and battle all types of skin issues to reveal a more flawless glowing skin, ” the CEO declares.

The company has done numerous treatments with testimonies all over the internet both within and outside Nigeria. The company unarguably has the best skincare products for the treatment of all skin types and problems.

Mimi Whyte Femi founded Skin Therapy Beauty and Spa in 2012 . She is an internationally certified skin therapist and Aesthetician who deploys best practices and technology to deliver top notch services.

Mimi Whyte-Femi operates her business from upscale locations in Lekki, Lagos and Wuse 2 in Abuja. Her business extends beyond the shores of Nigeria as a result of a strong social media presence. Her Instagram page @skintherapybeautyandspa is replete with testimonials on the efficacy of her treatment and services.

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