How Biesloaded became the voice of street music

In 2013, Adewumi Adeyanju, and Ojimi Ayomide launched an entertainment and music platform on Instagram that helped provide some exposure for the Street music pop and rap scene around 2021.  

Back in the days, street music had hit the mainstream after Street rapper Da Gin rose to stardom, and passed away, which increased the numbers in street music. 

Before the birth of Olamide, an  indigenous street singer and rapper, who continue the legacy of the late rapper, and is viewed as  one of the most influential artists in Africa and regarded as one of the pioneers of street music.

Street Music charted on Nigeria Airplay chart PlayData from 2016 to 2018 before the charts became  inactive. A decade after Adewumi Adeyanju, and Ojimi Ayomid began their platform, Biesloaded, TurnTable launched its music chart, which saw street music pop & rap artist dominating 40% of the songs recorded on the Top 50 songs and on the End Year chart. Biesloaded music platform served as a tool to help stars like Asake, Seyi Vibez, Shallipopi, Portable, reach a global audience. Olamide  cosigns Biesloaded as the “Voice of Street Music” in a snap video made by Adewumi Adeyanju. 

Biesloaded now possesses an undisputed supremacy amongst Nigeria street pop culture. Reminiscing on its 10 years as a brand-owner. “You don’t just start something and become good without failing over and over,” he says. “Always stay true to yourself, the fame, the money, is only a  plus. In other news. — We made Nigeria street music wave, the big deal in international space.”