Honda Accord has been voted Nigeria’s car of the year. The panel of adjudicators of Nigeria Auto Awards in D-Segment last week voted the exotic car the ‘Executive car of the year.’ Honda accord outshined other rival mid-size family sedans including Toyota Camry, Kia Optima and Hyundai Sonata to win the coveted plaque at the 9th edition of the awards.
Many notable automobile stakeholders and government officials graced the occasion which took place at the Eko Hotels and Suites Lagos. The selling points that won Accord the coveted award include: affordability, “cool” factor, driving comfort, driving performance, durability/reliability, exterior styling, fuel efficiency, interior layout, prestige/sophistication, reputation, ruggedness and safety.
The panel of judges said strong consumer perception also helped drive Honda Accord’s success to earn the top honour among rival brands. The adjudicators added that responses from numerous new car and truck owners as well as stakeholders facilitated their opinions about various brands that were categorized into 33 groups including tyres, workshops and logistics.
Head, Sales and Marketing, The Honda Place, Deepak Daryanani said in a post award remarks: “A brand is really built over the long haul through consumers’ experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers.”
The Accord is offered in standard LX and EXL 2.4 litre four-cylinder engine with 173 bhp, mated to a five-speed automatic transmission (A/T) in Nigeria.