Explore value added services for business growth, NCC tells consumers


Consumers have been advised to explore benefits inherent in the Value Added Services (VAS) provided by telecommunications operators.
This advice was given at the Nigerian Communications Commission () 82nd edition of the Telecoms Consumer Parliament (TCP) with the theme: Value Added Services (VAS): Benefits to Consumers held at the Yar’Adua Center, on Thursday in Abuja.

In his presentation, Barr. Ayoola Oke, said, value added services to any enterprise is good if it does not disrupt, challenge or threaten to supplant the original entrepreneur and enterprise or service saying VAS is the key enabler of mobile commerce.
He urge consumers to be use “value added services channels to explore and start up new opportunities or aid existing ones”

Executive Vice Chairman of , Prof. Umar Garba Danbatta, noted that the Telecoms Consumer Parliament has become a veritable platform for major stakeholders to interact on issues of common interest. He emphasized that VAS is an important service necessary for optimizing the benefits of Telecom service to the consumers.

“It has also provided a unique opportunity for consumers of the Telecom industry to be enlightened and educated on burning issues in the industry.

“Todays theme which is ‘Value Added Services (VAS) and it’s Benefits’ is carefully chosen to underscore the importance of VAS in adding to the excitement in the market while spicing up consumer quality of experience in the industry.

“It enables in a very special way, social media and e-commerce activities that might be useful to the consumer while offering a veritable tool for entrepreneurs and businesses in this modern and mobile age of the Internet of Things (IoTs).

Notwithstanding the benefits of VAS, he added that “it is necessary for the Commission to find a balance between enabling the opportunities that the Value Added Services providers offer to some consumers, while at the same time mitigating the challenges or inconvenience they could constitute to other consumers.

Earlier in his welcome address, Director Consumer Affairs Bureau, All. Abdullahi Maikano, stressed that the Telecom Consumer Parliament continue to present brilliant ideas that have shaped the Commission s regulatory focus and policies necessary to improve the lot of the Nigerian Telecom Consumer.

He added that the critical part value added services plays in enhancing consumers experience in the network s cannot be over emphasized.

“That is why we are bringing the issue of value added services to the front burner to ensure a clearer understanding of it’s delivery in the Nigerian Telecom market and how stakeholders can optimize the full potential and derive maximum benefits therefrom

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