The recently concluded Enugu 042 NBC Trade Fair recorded transaction volume in excess of N500 million, the Enugu state government has disclosed.
The fair, which was organised by the Enugu SME Agency and NaijaBrandChick (NBC) at Okpara Square, Enugu, also attracted over 120 vendors, mainly from the fashion, food, electronics, and across various other sectors, a development that reflects the state’s increasing economic vibrancy and growth into a commercial hub.
This was disclosed by the CEO of the Enugu SME Agency and Special Adviser to the Governor on MSMEs & Digital Economy, Arinze Chilo-Offiah, who noted that the Enugu O42 NBC Trade Fair aligned with Governor Peter Mbah’s vision to grow Enugu state’s economy from $4.4 billion to $30billion and make the state one of Nigeria’s top three states by GDP.
Briefing newsmen on Tuesday, Chilo-Offiah said, “The fair, which held on 2nd and 3rd November, attracted over 120 vendors from various sectors, including fashion, food, electronics, and more. More than 30,000 shoppers from within and outside Enugu attended, showcasing the state’s ability to draw significant foot traffic. This large turnout demonstrated Enugu’s appeal as a destination for trade and commerce, with the added assurance of security, allowing businesses to flourish without concern.
“This collaboration between the Enugu SME Agency and NaijaBrandChick founded by Mrs. Nelly Abogu reflects the Enugu State Government’s active role in supporting small businesses and fostering local economic growth. Under the leadership of Governor Dr. Peter Mbah, the state continues to emphasize its commitment to empowering MSMEs as a cornerstone of its development strategy.
“One of the standout features of the trade fair was the introduction of the ‘Peter Naira’, a special shopping voucher initiated by the Enugu State Government and distributed via social media channels. Over 2 million ‘Peter Naira’ were distributed to shoppers, enabling them to purchase goods for free.”
He added that government awarded 10 booths worth N2.5 million free to outstanding business owners in line with its commitment to supporting MSMEs.