Digital coy tackles long term businesses challenges in Nigeria 

 

The business landscape in Nigeria has witnessed a major shift as Atusbulk launched its game-changing communication platform in Abuja, tackling the challenges plaguing Nigerian businesses for years.

Speaking at the launch in Abuja on Wednesday, Hon. Ismaila Yusuf Atus reflected on the challenges businesses face in the country.

He said, “I’ve watched countless businesses struggle with juggling multiple apps and platforms just to reach their customers. Think about it – one platform for SMS, another for WhatsApp, and yet another for email. It’s like trying to drive three cars at once. We’re changing that story today.”

Discussing market research findings, Atus said, “when we looked at the market data, we found that businesses were losing nearly one-third of their potential revenue simply because they couldn’t effectively communicate with their customers. 

“That’s not just numbers on a page – that’s real money being left on the table by hardworking Nigerian entrepreneurs.”

Describing the platform’s impact on small businesses, he said, “what excites me most is seeing small business owners’ face light up when they realized they can now do what only big corporations could do before. 

“A mama put owner can now schedule her daily menu broadcasts, a boutique owner can showcase new arrivals, and a bookshop can alert students about new stock – all from one simple dashboard.”

Atus emphasised, “We’re not just selling software. We’re giving Nigerian businesses their time back. Time they can spend growing their business instead of wrestling with technology.”

The platform’s impact on Nigeria’s economy promises to be substantial. With projected indirect job creation exceeding 10,000 and a 45% reduction in communication costs, Atusbulk is positioned to fuel significant economic growth. 

Sharing his vision for Nigeria’s future, Atus concluded: “This isn’t just about making business easier. It’s about empowering every Nigerian entrepreneur to compete in today’s digital economy. When they succeed, Nigeria succeeds.”