Businesses with positive reputation likely to overcome crisis faster – Experts

Communication experts have said that businesses with positive reputation are likely more capable to overcome crisis easier and faster than those with negative reputation.

They said that positive reputation enables company to better control their prices and achieved industry recognition and thought leadership.

Making presentation during media training to mark C&F Porter Novelli 25 years anniversary, Supervising Director C&F Porter Novelli, Mr Keleci Nwosu said that researching conducting, conducting and evaluating on a continuing basis, programme of action and communications to achieve the informed public understanding are necessary to achieve the success of the organization aims.

Speaking on ” Beyond Transactions: Delight stakeholders build Reputation”, he said setting objectives, planned budgeting, recruiting and training staff, developing facilities and managing resources needed to achieve good reputation of an organisation.

Nwosu stated both is one of the most important aspect of any business and most difficult to quantify.

Making reference to Brianne Schaer report, he said “your reputation allows you to gain the trust of your peers. For a business, a good reputation can bring more customers and more visibility. But it is difficult to assign a number or a net worth of reputation, however company’s reputation capital is just important as it’s financial capital.”

The report further explained that reputation capital is the value of the intangible assets of a business.

Managing director/ Chief Executive Officer of C&F Porter Novelli, Tony Ajero said that it takes 20 years to build a reputation and five minutes to ruin it.

He said that when people reflects on the implication to ruin reputation they will do things differently.