By Jerry Uwah
Lagos
Bemas Technology Nigeria Limited has entered the market with an innovative mobile e-Top-Up platform that would promote small and medium enterprises (SMEs) and reduce the stress encountered by rural dwellers in airtime top up.
The product known as UNIVASA Mobile E-Top-Up, was introduced to the press on Tuesday by the chairman of Bemas, Engineer Kola Balogun.
Represented by an Executive Director in the firm, Mr. Lekan Anlugbua at the unveiling of the product at the Civic Centre, Lagos, the chairman said the platform provides robust opportunities for consumers to be connected to all the mobile telecommunications networks in the country and abroad, adding that it also allows friends, lovers, workers and many others to flexibly share call credits.
“We offer unmatched benefits to consumers, dealers, corporate organisations and their workers,” Balogun said.
Speaking on the uniqueness of the product, Chief Consultant to the firm, Ben Adeniyi described UNIVASA as a product of research and development (R&D) in partnership with the Nigerian Communications Commission (NCC) which provided the *578# code and regulatory environment, telcos such as Globacom, MTN, Airtel, 9mobile, Zenith Bank and ANXA Mansard to provide insurance cover for transactions.
Speaking on the rationale for the solution, he said: “The importance of airtime on a prepaid phone cannot be over-emphasised; it is critical for the growth of any prepaid service provider to offer many, quick and easy ways for its customers to recharge their prepaid account. Since prepaid businesses for mobile and other service providers are rapidly growing world-wide, the volume of transactions too becoming very large, hence the need for more channels for distributions.
“Inability to top up phones of your loved ones abroad instantly, conveniently and securely from a single platform, unavailability of a unified voucher that could be used across any network is a great challenge and telecom dealers/business owners’ inability to generate vouchers from a single platform.”
He said it does not only offer flexibility to over 400 operators in 130 countries across the world, it allows dealers/business owners to generate a unified voucher that can be used in any network.
According to him, the UNIVASA Pin can be used by all the telcos in the country, stressing that the platform is secured with end to end encryption while a one-time password (OTP) has to be sent.
He identified the five consumption channels for UNIVASA to include WEB2RECHARGE, USSD2RECHARGE, API2RECHARGE, FLASH2RECHARGE and APP2RECHARGE.
