Africa World Airlines (AWA) recently held a brand strategy and brain storming meeting with top travel agents with a view to building its market share and promote greater loyalty among its customers in the Nigerian air travel space.
The event which held in Ikeja, Lagos served as a veritable platform for the airline to showcase its progress and successful performance in the past one year since commencing operations on the Accra – Lagos route on December 9, 2013.
The airline’s chief commercial officer, Ms. Katherine-Lois Tosan Woode was on hand to thank the agents for their support in the last one year and promised to work closely with them and listen to their suggestions to grow the carrier and offer customers improved services.
“We are working diligently with more agents like you to improve our distribution channels, upgrade our online payment platforms, grow our route network and carry out robust marketing that will make us the airline of choice on the Lagos – Accra route,” she said.
She added that the airline’s prospects for growth are further boosted by the fact that AWA is currently one of the few African carriers undergoing the IATA Operational Safety Audit (IOSA) which, when completed, would effectively position the airline for interlining and other partnerships thereby empowering it to reach a wide range of destinations through a wider route network.
“This will no doubt further ensure safety and reliability of schedules.
AWA takes safety and reliability seriously. And in the last one year we had an On Time Performance (OTP) of 85 per cent,” she said.
As a strategy to encourage customers to fly with AWA and secure their loyalty, she said the carrier had launched a Business Traveller Fare of Four Tickets purchased in a row within six months and the buyer would get the fifth ticket free.
Besides, she announced the introduction of the AWA School Fare which allows students to proceed beyond Accra to Kumasi at an attractive price.
“The AWA School Fare will resonate with our student passengers who have taken to the Ghana education system as a viable alternative. Also, AWA is the airline of choice for traders and the oil and gas community because we can connect you direct from Lagos beyond Accra to Kumasi, Tamale and soon to Takoradi,” said Woode.