Amplify good policies, fight quackery, Information Minister tells NIPR


The Minister of Information and National Orientation, Alhaji Muhammed Idris, has said for Nigeria to realise its collective vision, there was the need for Nigerians to celebrate their achievements as well as chart a new way forward.

Idris stated this at the maiden edition of Nigeria Public Relations Week with the theme: “Leveraging Public Relations As A Critical Asset For Nigeria’s Economic And Reputation Renaissance”, held at the June 12 Cultural Centre, Kuto, Abeokuta, 

Represented by the Director, National Orientation Agency (NOA), Alhaji Isa Lanre Onilu, the Minister called for the use of power of communication, adding that it is imperative for practitioners to fight against quackery and sanitize the profession.

He added that his mission is to restore trust in public communication, amplify good policies and programmes, inspire and reoriente national values, recognise quality and talents in the federal government information and communication system as well as create an enabling environment for the media to thrive.

Ogun state governor, Prince Dapo Abiodun, in his remarks stated that the various policies of the President Bola Ahmed Tinubu-led administration aimed at putting the country on the right economic trajectory have started yielding positive results.

According to him, Nigeria has now become an attractive brand that is  sellable in the global community, saying it is incumbent on public relations specialists to start selling Nigeria’s renewed hope agenda of President Bola Ahmed Tinubu around the world as a way of attracting more investments to boost the real sector of the economy.

Governor Abiodun emphasised the need for all Nigerians to be involved in promoting the good image of the country at all times.

He said: “Exploring the power and passion of public relations to engender speedy development and sustainable growth for an economic and reputational renaissance, as the theme of this week implies, is intrinsically an essential requirement for any government.

“I recall that in the last few months and following the appointment of Mr Yemi Cardoso the CBN Governor, as he rolled out his road map of monetary policies he kept on emphasizing on the determination to embark on new public relations policy for the bank which has led to the successful management of forex.

“I want to say this exactly defines the leadership being provided by President Bola Ahmed Tinubu to change the old order and entrench the image of a promising country with a consciousness of sustainability. Indeed, there can not be branding without product.”

The governor described pubic relations as a strategic communication from an organisation to the public to maintain or cultivate confidence and response to public discuss, adding that it remains the critical asset for any responsive government in the quest to build a vibrant economy and sustainable growth.

Meanwhile, the President of the Nigerian Institute of Public Relations, Dr. Ike Neliaku, said public relations is all about management of reputation and perception as the difference between one country and another is reputation.

He said practitioners of public relations are making important contributions all over the world, saying that it is important to allow perform their duties without hindrance, as the profession is a key to all things as no organization or government could go far without adequate management of reputations and relationships.

Dr. Neliaku said Ogun state was chosen to host the event considering it position in terms of recording firsts in the country, emphasising that governor Abiodun was confered with the title in accordance with the constitution of the institute that allowed it to honour any governor with track record and that has impacted significantly in development of his state.